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  1. Learn
  3. Promotions

Sportsbook Sign-Up Promotions 101

Learn how sportsbook promotions work and how to convert them using matched betting strategies.

SmartStake Team·January 15, 2024·10 min read
A rounded gift box with its lid lifted, a single embossed dollar coin rising out, a small ticket tucked against the box's side.

What is a Sportsbook Promotion?

A sportsbook promotion is an advertising strategy used by gambling companies to try and get customers. You may have noticed that you can barely turn your head without seeing an advertisement related to sports betting:

betmgm-advertisement

The world of online sports betting is still relatively new, with 83 government-regulated sportsbooks in the US and Canada all offering the same basic service: betting on games. To stand out and attract users, sportsbooks have resorted to giving away "free money" through promotions to entice people to sign up, knowing that the average person will likely lose that money over time, making the initial giveaway worthwhile for them.

How Can I Turn Promotions into Profit?

Converting sportsbook promotions is straightforward with the right tools and knowledge. We do this using matched betting, a strategy where we bet on both outcomes of the same event on two different sportsbooks. This is designed to reduce variance on the promotional value, allowing you to extract value from the promotions.

How Can I Get Started?

Here's the plan of action:

  1. Start your free trial here
  2. Use the promotion finder to get a personalized recommendation and guide
  3. Convert your first promotion!

Results vary by location and available promotions.

Again, if you have any questions, come find us in the discord.

This content is for educational and informational purposes only and is not financial, investment, or betting advice. Sports betting carries risk and outcomes are never guaranteed — only stake what you can afford to lose, and bet responsibly.

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What is a Sportsbook Promotion?How Can I Turn Promotions into Profit?How Can I Get Started?

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